Under the Dynamo deal, which starts this season and includes the NWSL’s Houston Dash, Fubo will have advertising on-site during games. The sportsbook is live in Iowa and Arizona, with more states on the way. As an example, the company released a demo of an app feature that would automatically load relevant odds to users’ phones, synced to the game that they’re currently watching. sports betting industry by integrating gaming options directly with live sports viewership. Representatives for Fubo also declined to comment on the terms of the deal.Ī vertical within fuboTV (NYSE: FUBO), Fubo Gaming is hoping to grow in a crowded U.S. So it has to rank right up there-if it’s not the biggest it’s very close.” “In MLS, when you look at naming rights deals and jersey partnerships, those are usually pretty sizable, and I’m not sure any of them are necessarily as big as this one. “It’s a big number,” Dynamo president John Walker said, while declining to provide specifics. In total, if it takes another three years for Texas to legalize sports betting, the overall value of the deal would be at least $178 million. That $15 million annual commitment is comprised of $7.5 million for marketing rights and a guaranteed $7.5 million in net gaming revenue, the person said.

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